Rather than merely suggesting that your client brings a friend along next time, why not check out our brand new Phorest Referral Card, part of our Loyalty Program?
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If you are not a Phorest client, think about personalising business cards perhaps, turning them into a space to leave a name for a referral. The personalised element of this card makes your client feel good, meaning that they would be much more likely to encourage someone to come try out your services for themselves.
You could go one step further and leave a space on the card for your client to write down the name of whoever they think would most appreciate being brought along for a sample service like, for example, a curly blow-dry — now they have someone to give it to!
1. Add Value Rather Instead Of Discounting
This is one of the best ways to increase your client database as the idea is that the friend will be super-impressed and become a loyal full-price paying client! Check out this other easy way to grow your client database.
Furthermore, another part of our Phorest loyalty system, the TreatCard, rewards clients with loyalty card points for referrals. This has been proven to get your clients to come back more often and spend more money. You only have to look at the health and beauty retailer Boots to see how successful a 3 for 2 offer can be. I mean, who amongst us can resist picking up some products when we feel like we are getting one for free? A great way to put this salon special offer into practice without feeling as though you are giving away products is to ensure that only ever the cheapest of the 3 items is given for free.
Say, for example; a client is interested in a shampoo, conditioner and deep treatment. Just choose a day that you think could be busier and spread the word that, on that particular day, all clients will walk away with a special Treat Jar. For example, if somebody is having a manicure, you could pop in a sample hand cream and a nail file. Another idea would be that, for someone having a full body massage, you could put together a Treat Jar containing some exfoliator and maybe a sample of some body oil to help your client prolong their treatment. Look to Pinterest for super cute, affordable Treat Jar ideas like these:.
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This is a fun salon special offer to consider. Another package could consist of a cut, hair color consultation and new color, especially if your market consists of women who need monthly color touch-ups to get rid of gray hair.
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Encourage current clients to bring in a friend who has never been to the salon, and give both a discount on their services. Or, give each one a gift card to be used during a future visit to encourage repeat business once your new client sees what a great job you do on her hair. Ask your current clients for referrals, and reward them with free services or hair care products. Offer last-minute discount services on slow days. Give steep discounts, as getting someone into the chair who pays half price is better than no business at all.
Since you have few clients in the salon on slow days, you can take plenty of time to treat your new customers right and give them extra special attention that makes them want to return again. Nancy Wagner is a marketing strategist and speaker who started writing in If your salon has frontage then make sure that you utilize this space to entice new clients to come in and make an appointment with you. You can create some great windows without spending too much money if you put your mind to it. You can get some great inspiration from places like Pinterest who have boards dedicated to Christmas window displays.
As well as the Christmas hair quotes we mentioned earlier, you should have a daily content advent post plan with a competitions or some other fun items during the festive countdown. Put together an add on service for a special price, maybe something like a manicure or deep conditioner treatment to clients. As with the 12 Days of Christmas promotion, focus on easy and fast turnover services in your salon. Another nice little touch to include in your salon Christmas promotion ideas is to give clients a nice glass of sparkling wine or alcohol free alternative.
If you are a family orientated salon, you could run a Christmas painting contest for clients kids. Great way of driving viral social media shares, as people will want their children to win the competition. All of those other people working in your neighboring stores or if you in a central business district, all of those offices.
Drop a Christmas themed discount voucher around to all of those businesses and ensure they are aware of your salon. Just like your salons window, this is your online salon window and many salon managers and owners forget to merchandise it properly. Make sure you add Christmas content to your website and make it look festive, may be even add snow across of the top of your logo for instance to make it a little more like Christmas. Ensure if you are extending your openings hours, place special salon promotions are on the homepage of your website.
What salon promotion ideas or other marketing tactics have worked for your salon?
Should you offer salon discounts and deals?
You can also check out our Christmas promotion ideas board on Pinterest. Good ideas for salons to market for clients in the holiday season!
What about massages? People LOVE massages! Do a drawing at your salon for a weekly winner in December. Or buy 3 massages get 1 free. Thanks Melissa.
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